Has your small business outgrown the garden, the front room or the garage? Do you find that the cramped space you are working in is closing in on you and that it cannot accommodate your growing needs?
As small businesses grow at amazing speeds, many small business owners are grappling with the dilemma of finding affordable business centers to operate from. A virtual office and a one-room space can provide a start-up, but they cannot help the business establish a professional business address. Only a commercial office in an up market location can do that.
This is where the current trend of leasing executive offices can help.
What is a leased commercial office?
Normally, business owners would rent a building or an office. They would then have to deal with a number of endless details like utilities, telephony, furniture, facilities and so on. On top of that, there would be a time gap between looking for the perfect office premises and finding a place that can be a good business address for your company. Then, there is the designing work and the décor to be taken
Owning a small business used to mean that you couldn’t afford an 800 number. Not so anymore. These days it is just as easy to get an 800 number for your small business as it is to have the electric turned on for your small business.
Having an 800 number is great way to attract new customers and entice more people to call you which will hopefully lead to an increase in sales and your bottom line. The best part is the 800 number you choose will not cost you an arm and a leg anymore.
With the invention of what is known as a virtual 800 number it is no longer necessary to have a main phone line that routes all the calls to various extensions throughout the office. In fact, you don’t even have to have all the extensions in the same office, city, state, or country for that matter. Here is how a virtual 800 number works and how you go about getting one for your small business:
o Choose a service provider: Start by conducting an online search for ‘virtual 800 number service provider’
Cashflow is defined as “The total amount of money being transferred into and out of a business”, it is much more about the amount of cash your business has at that moment in time than metrics like profit. Cashflow can cause big problems for small businesses, particularly for seasonal businesses. That painful time between invoicing and payment is felt by most small businesses but if you pay attention to your business’ cashflow this pain can be minimized.
The first step in good cashflow management is to set cashflow targets. By preparing and maintaining a cashflow forecast that you update regularly (cashflow is an ever-changing situation) you are able to get an idea of the financial outlook of your business for the next six months or so. This cashflow forecast will demonstrate to your credit controllers that you are giving this area attention and create the opportunity to assign cashflow responsibilities out to appropriate people within your team.
Once you have your cashflow forecast in the bag, the next thing to think about is establishing agreed payment terms. Once you know payment terms it will be so much easier to know when payments are going to be
Regardless whether you’re selling software, shoes or a business, marketing your products to your target market is crucial to your business. And though TVC and billboards are still very much common, advertising is significantly shifting toward digital.
According to experts, small business owners should ride the trend if they want to survive much longer. But given their limited budget, SME owners should be wary in picking which digital medium to use in order to maximize their ad budget. Here are some of the digital channels that we recommend to small businesses.
Facebook, Twitter, Google+ and LinkedIn are some of the most popular Social Media platforms. Creating a business page account on these is fast and easy. Posting and interacting with your audience is simple, too. However, it takes time to grow your audience, but once you get a knack of it, it will be very rewarding. You can also use their paid ads services to acquire fans in less time. In Facebook, for example, you can choose between Sponsored Stories, Page Post Ads, Like Ads, Promoted Posts and Facebook Offers to gain engagement and likes on your Facebook Page.
The business world has recently been inundated with the buzz about Twitter, a web-based social networking application assisting those who wish to keep in touch with customers, clients and friends. Remarkably, it’s already allowed some entrepreneurs to double their clientele while efficiently enhancing their word of mouth marketing. The following will provide a thumb-nail sketch of the most important steps and tips for effectively using Twitter.
I highly suggest making your username, your business name. This will add a branding element in addition to Google ranking your Twitter account for your company searches, thus increases your prospects’ chances of finding you online. For your profile image, use a picture of yourself so that followers can associate your image with the company name. This is especially true if you as the owner are doing the tweeting. When designing your profile background, use one of the templates provided by sites like Twitterbacks or FreeTwitterDesign. Customize your account as much as possible by creating relevant a username, image and background to convey your brand.
After creating your account and customizing your profile, it’s vital to supplement your account with a management tool or application. Tweetdeck is probably the most used
Check whether your website has been indexed by Google. Use the following command – “site:yourwebsite.com.au” – on Google. If it shows results, it means your site has been indexed by Google. The results it lists are the pages of your website included in Google’s index. Getting your site indexed is the first step to top rankings.
If your site has not been indexed by Google, you can submit your site to Google as well as reputed free directories like hotfrog.com.au.
Check the permission to the search engine spiders to different folders on your site by typing “yourwebsite.com.au/robots.txt.” If you are among the 76% of the small business websites that don’t have robot definitions then visit Google Webmaster Forum and insert the code into your website
When your site has been indexed by Google, start to review the on page elements on your website. These include title tags meta-descriptions. Make sure that the words which people most frequently use to find your products or services are used in these tags in a meaningful way
If you are not sure, which keywords work best for you, check what keywords your competition are using. Also ask your
For the small business, the internet is one of the greatest advantages you have. It creates a more level playing field with the larger companies who have a big fat advertising and marketing budget. For a much smaller cost in time and money, an entrepreneur can practically get the same results online as a much larger business.
In this article, we’ll discuss a simple four-step process that anyone can use to create a money-making system on the web. This will work for big business, small business, or even a single entrepreneur looking to sell his or her skills or products.
This is not one of those get rich quick schemes. When we say system, we’re not talking about something you have to buy. This is a system or a tactic with four associated strategies to create a website that makes you money. This will give you the foundation to succeed online. After reading this, you will either want to do more research to get more detailed information and / or you will want to consult with an internet marketing professional to plan your specific campaign.
Step 1 – Prepare your Website
Before you can
According to the U.S. Census Bureau there are now more than 1.6 million Hispanic-owned businesses in the United States generating approximately $222 billion in revenue for the economy. Despite the numbers, and the fact that this segment is growing exponentially, few resources and information are readily available today to help Latino entrepreneurs start, run and grow their businesses.
Because more and more Hispanic SMBs are now online with some type of Internet presence, there is a need to provide best practices and sound advice on how to monetize and build successful online businesses. This document address that need in five easy steps. It provides insights into:
o Monetizing your online presence
o Leveraging Blogs and Wikipedia for marketing purposes
o Free content sources for your site and
o Cost-effective, proven web site traffic-building tactics
Rather than a “deep dive” into each of these topics (each of which could be the subject of its own White Paper), this document is intended to provide a uniquely Hispanic angle to the opportunities that the Internet offers today to the Latino entrepreneur.
I. Turning your content into Dinero with Search & Affiliate Marketing
As a small business owner, knowing what to look for when choosing an online foreign exchange provider can be tricky, not to mention time consuming and likely scoring pretty low on your to-do list. However, taking an interest in your business’ foreign exchange (FX) requirements is important.
FX may be a by-product of your actual business, but if managed poorly it can put a dent in your bottom line. So what should you consider when choosing your online provider?
1. What rate are you getting?
Never be afraid to question your provider about the FX rates they quote you. Booking exchange rates online is a low cost business and this should be reflected in the exchange rates you receive.
All providers keep a “margin”. This is the difference between what they buy the currency, and where they sell it onto you. Ask what margin you’re receiving.
Most FX providers will charge a fee to transfer your money. Take the time to shop around though – as new players enter the provider marketplace, free transfers are becoming more commonplace.
It’s important to remember though, that a free transfer does not offset a